The Affordable and Effective Conference Marketing Alternative
The book world is in a state of flux and budgets are under scrutiny. Publishers have to find ways of making their shrinking marketing dollars go further in an industry where the opportunities are as vast as the world and as unlimited as the internet.
Conference marketing continues to be a key way to meet your customers face-to-face and ensure your books the visibility they deserve. Yet, the costs add up with booth space, furnishings, shipping, drayage, staff, lodging, travel, etc. so that it can be hard to justify the costs, especially when so many other venues are competing for your dollars.
Publisher Spotlight is your conference marketing solution! Faced with cutting PLA, TLA or ILA from your marketing plan? With Publisher Spotlight, you not only can have a visibility but also effective conference marketing at less expense than mounting your own booth and all its concomitant costs.
Here’s what Publisher Spotlight can do for you:
- Dedicated display space
- Signage featuring your logo both in the banner at the table
- Pre-conference promotion
- Attractive multi-level display
- Conference promotion/booth driver to elicit contact information from conference attendees
- Booth set up and tear down
- Conference report detailing registration numbers, significant contacts, follow-up opportunities, etc.
- Expert and extroverted staff versed in your books and objectives
Our expert marketing team strategizes with you in advance of the conference to find out your key titles and objectives. The social media is launched pre-conference with an eblast to past attendees and continues with Facebook, Twitter, and Pinterest throughout the conference.
The display is sold by the cube with a three-cube minimum (two cubes and a top) so that you have appropriate branding. We work with you to learn your books so that we can match attendees to the books that meet their needs and interests. Promotional giveaways ensure a lively space. Knowledgeable staff ensure your books are represented professionally and enthusiastically. After the conference, we give you the qualified leads and a detailed conference report.
Contact us for a price sheet for forthcoming conferences at ellenpublisherspotlight.com or to set up a time to talk about the possibilities.
Now booking these upcoming shows:
American Library Association Annual Conference
International Literacy Association
National Assn. for the Education of Young Children
Association of Middle Level Educators
American Association of School Librarians
National Council of Teachers of English
National Council for the Social Studies
American Library Assn. Midwinter Meeting
National Science Teachers Association
Public Library Association
Don’t see a show you wish we offered? Tell us! Chances are high you are not alone!
You want proof? Look at these testimonials for recommendations from those who have seen us in action!
Testimonials about Ellen Myrick and Publisher Spotlight
“Unlike many trade show exaggerators, Ellen is proactive. She doesn’t merely display your books, she reads them and actively markets them. It doesn’t hurt, either, that she is well known enough to generate traffic, based on her own reputation.”—Michael Rockliff, Dir., Library Sales & Marketing at Workman Publishing Company
“Ellen has been a great representative for our books at trade shows we could not attend. She knows and deals with her audience well, and she learns about each individual title in a comprehensive way. We will be hiring her for even more of these in the future. An effective and enjoyable professional to work with.”—Dosier Hammond, VP Library sales at W. W. Norton & Company, Inc.
“Ellen did a superb job setting up our booth, talking to attendees about our books and soliciting contacts for our mailing lists. She is a great book-talker. I have seen her in action for several different companies and would highly recommend her for this type of work. She reported back to us with full details of the conference. We felt as if we had actually attended the conference ourselves.”—Angus Killick, Vice President, Associate Publisher at Macmillan’s Children’s Publishing Group
“I celebrate books from small presses whenever I have the opportunity and whenever I make a personal connection with the story or storyteller. Some of the small presses I am particularly fond of include Flying Eye/ Nobrow, Chin Music Press Inc, Little Bee, Peter Pauper Press, Inhabit Media, Tilbury House, Floris Books, Toon Books, Gecko Press, Pajama Press, Child’s Play, and Tiger Tales. Since meeting the folks who run Publisher Spotlight a few years ago at ALA I have not only become well-acquainted with smaller presses, but have also learned about specialty presses that have helped me bring a greater representation of diversity to the books that I read and those that I share via my podcast and as part of our collective on All The Wonders. Publisher Spotlight is so important for offering the opportunity for those small presses to be represented at big conferences.”—Matthew Winner, All the Wonders podcast