The Affordable and Effective Conference Marketing Alternative
The book world is in a state of flux and budgets are under scrutiny. Publishers have to find ways of making their shrinking marketing dollars go further in an industry where the opportunities are as vast as the world and as unlimited as the internet.
Conference marketing continues to be a key way to meet your customers face-to-face and ensure your books the visibility they deserve. Yet, the costs add up with booth space, furnishings, shipping, drayage, staff, lodging, travel, etc. so that it can be hard to justify the costs, especially when so many other venues are competing for your dollars.
Publisher Spotlight is your conference marketing solution! Faced with cutting PLA, TLA or IRA from your marketing plan? With Publisher Spotlight, you not only can have a visibility but also effective conference marketing at less expense than mounting your own booth and all its concomitant costs.
Here’s what Publisher Spotlight can do for you:
- Dedicated display space
- Signage featuring your logo both in the banner at the table
- Pre-conference promotion
- Attractive multi-level display
- Conference promotion/booth driver to elicit contact information from conference attendees
- Booth set up and tear down
- Conference report detailing registration numbers, significant contacts, follow-up opportunities, etc.
- Expert and extroverted staff versed in your books and objectives
Publisher Spotlight’s expert marketing team works closely with each participating publisher so that we have a clear understanding of your conference goals and understand your distinctive competencies. Because of our 20+ years in the book business, chances are high that we already know your books but we will talk with you about your bestsellers, your top front list titles, your exciting forthcoming titles, and classic evergreens so that we can truly be an extension of your marketing team.
Now booking these upcoming shows:
American Library Association Annual Conference
International Literacy Association
National Assn. for the Education of Young Children
Association of Middle Level Educators
American Association of School Librarians
National Council of Teachers of English
National Council for the Social Studies
American Library Assn. Midwinter Meeting (2015)
National Science Teachers Association (2015)
Public Library Association (2016)
Don’t see a show you wish we offered? Tell us! Chances are high you are not alone!
You want proof? Look at these testimonials for recommendations from those who have seen us in action!
Interested? Here’s how Publisher Spotlight works!
Contact us! firstname.lastname@example.org or 615-287-0105.